MicroFirst Expands Digital Presence to All Las Vegas Sands Properties Worldwide

OAKLAND, N.J. –April 11, 2012 – Dynamic Content Innovator and Gaming Solutions company MicroFirst Gaming. will provide unique, multi-lingual slot machine touch-screen content for Sands China Ltd., which includes all five properties, extending its services throughout all properties operated by the Las Vegas Sands Corporation worldwide. From exciting interactive bonus content to visual and audio personalized greetings, the MicroFirst content will allow patrons to read and interact in English, Simplified Chinese and Traditional Chinese across nearly seven thousand slot machines at the five properties combined.

“Because of our commitment and continuing success working with Las Vegas Sands, it was a great fit on both sides to move forward to their properties in Macao,” said Ryan Randazzo, Director of Client Services at MicroFirst. “Our gaming operations experience and creative talent has allowed us to quickly produce unique incentivized content and exclusive features that casino guests find both entertaining and useful.”

“We’re definitely excited about the new options MicroFirst will make available at our properties,” said Nicci Gradidge, Director, Casino Promotions & Events for The Venetian Macao-Resort-Hotel. “We are constantly looking for better ways to entertain and engage our patrons; our partnership with MicroFirst has added a variety of ways to do so.”

About MicroFirst

Founded in 1985, MicroFirst® is an award-winning international technology company focused on providing high quality, cost-effective solutions. Since its inception, MicroFirst has established itself as a leader in a number of industries including broadcast automation, video signage, hospitality, and gaming, and has continued to push the limits in its use of state-of-the-art technology. With in-depth knowledge and extensive industry experience, MicroFirst is a leader in technology service, content creation and installation, custom hardware design, and software solutions.  More information is available at www.microfirst.com

Contact

Ryan Randazzo
Director of Client Services

MicroFirst - Gaming Office
811 South Egg Harbor Rd
Hammonton, NJ 08037

Phone: (609) 878-2238
Cell: (856) 723-2978

Wednesday, April 11, 2012

Kate Algera